Lutum is a fast-growing outbound partner that helps B2B companies turn signals into scalable revenue systems. As a new player in the market, they needed a strong and cohesive brand identity that reflects their strategic and data-driven approach.

I developed their full branding from scratch, including the logo, visual language and a clear brand guideline that ensures consistency in every future communication.

The identity is built around Lutum’s core themes of automation, transformation and visibility, supporting their mission to create AI-powered outreach engines for modern B2B teams.