Surf & Sound is a surf retreat in the laid-back coastal village of Imsouane, Morocco, known for its stunning waves and serene atmosphere. Their existing branding felt disconnected from the unique aesthetic and character of their accommodation, so the goal was to create an identity that truly reflected their space and story.

I drew inspiration from local textures, colors and patterns, weaving these elements into a logo and brand system that feels deeply personal. The result is a visual identity that carries the warmth of Moroccan culture while maintaining a premium and calm presence, perfectly aligning with the retreat’s atmosphere.